Drivers of digital media development
are follows bellow:
Pace of change, The ICT and digital technologies sector is dynamic
and fast changing and many of the current business products or models did not
exist a few years ago. The implication
of this driver are: Constant change in skills requirements of the workforce and
in Education system needs to be agile
enough to be able to respond to the changing needs and expectations of businesses
((John,
2011).
Increase in digital investments, increased numbers of businesses,
across all sectors, are investing more to enhance their use of technology. The implications
of this driver are: to creates an increased demand for technology skills across
a range of sectors. This can act as a catalyst for growth and job creation. Also,
to assist businesses in adapting to changes in technology there is a need for
core competencies and technology awareness to be improved across all sectors. ((John,
2011).
Increased Contracting out, this shows a trend towards increased contracting
out of services to countries with the ability to provide a lower cost service. The
implications of this driver are: A high
quality skilled workforce becomes critical if nation is to continue to be
viewed as a location which can attract, and support high value jobs. Also, the
development of the talent pool needs to be aligned with inward investments ((John,
2011).
Increased importance of security, Cyber crime is a driver of innovation
within the industry. This responds to
the requirements of key client sectors such as the financial services industry.
However, the ability of industry is to protect the integrity of a product or
process in a global environment as a key success factor. In addition, the
requirement for specialist skills is to be developed therefore education system
needs awareness and capacity to respond to this issue as it cuts across all
sub-sectors of Information Computer Technology (ICT) and digital technologies ((John,
2011).
Generally,
we can conclude by saying that key
insights into the impact of digital media on traditional media are: Social networks began as a basic tool to connect with
friends; for example, in 2013 these services are now available on both fixed
and mobile devices and are used for much more including messaging services,
gaming; business networking, e-commerce; accessing breaking news and
video/photo sharing. The era of digital social media has certainly caused much
disruption to traditional media industries and has also led to many very
innovative new applications and services.
................SYEKEYE MATHAYO M.................
