Rural Marketing is defined as any
marketing activity in which the one dominant participant is from a rural area.
This implies that rural marketing consists of marketing of inputs (products or
services) to the rural as well as marketing of outputs from the rural markets
to other geographical areas.
Rural
markets develops slowly in most of African countries like Tanzania due to; poor
network connectivity to urban areas, poor strategies to deliver products from
corporate organizations, poor marketing strategies, poor communication
networks, low government support in these areas and low living standard of
rural people.
There
are some problems and challenges which hinder enough service delivery from
corporate organizations to rural markets. Some of these are; poor
transportation system, poor government support, poor marketing strategies,
inability of getting loans, low number of customers in rural areas and low or no profit
at all.
Hence, corporate organizations and policy makers
should develop comprehensive strategies to insure enough services in rural
areas.
