Strategic plan
A
strategic plan is an important tool to guide the work of any organization. It
will help maintain a focused, long term vision of the organization’s mission
and purpose, and aid decisions about the allocation of human and financial
resources.
Simply put, a
strategic plan is the formalized road map that describes how your company
executes the chosen strategy. A plan spells out where an organization is going
over the next year or more and how it’s going to get there. Typically, the plan
is organization wide or focused on a major function, such as a division or a
department.
A strategic plan
sometimes can be described as the management tool that serves the purpose of
helping an organization do a better job, because a plan focuses the energy,
resources, and time of everyone in the organization in the same direction.
Due to that fact a strategic plan is a
management tool that managers need to master and is for established businesses
and business owners who are serious about growth. It helps to build your
competitive advantage, communicates your strategy to staff, Prioritizes your
financial needs, Provides focus and direction to move from plan to action......................MARIKI HEAVENLIGHT