Virtual culture

Virtual culture is the culture that has emerged, or is emerging, from the use of computer networks for communication, entertainment and business. It is also the study of various social phenomena associated with the Internet and other new forms of network communication, such as online communities, online multi-player gaming and text messaging. In virtual culture society the physical environment is no longer a dominant factor in people's livelihoods and turn away from the concrete and tangible to the abstract and intangible thus emphasis is now placed on the power of information. (Burnett, Gary Apr, 2004).

Schlemmer (2014) argues that the virtual culture is the type of culture that creates a networked society by giving  room for flows of information, and a temporal time becomes essential bases for new culture, the majority of these cultures at present are text-based .Through the medium of virtuality, we are creating virtual cultures.

Therefore, virtual culture is a baseline of what we live in today since information is now at our fingertips at lightning fast speeds. With Internet Protocol (IP) address, anyone can view your location at any time. The effects of all of this are what people or society refers to as virtual culture.

....... By Syekeye Mathayo M...................

Drivers of digital media development

Drivers of digital media development are follows bellow:

Pace of change, The ICT and digital technologies sector is dynamic and fast changing and many of the current business products or models did not exist a few years ago. The  implication of this driver are: Constant change in skills requirements of the workforce and in  Education system needs to be agile enough to be able to respond to the changing needs and expectations of businesses ((John, 2011).

Increase in digital investments, increased numbers of businesses, across all sectors, are investing more to enhance their use of technology. The implications of this driver are: to creates an increased demand for technology skills across a range of sectors. This can act as a catalyst for growth and job creation. Also, to assist businesses in adapting to changes in technology there is a need for core competencies and technology awareness to be improved across all sectors. ((John, 2011).

Increased Contracting out, this shows a trend towards increased contracting out of services to countries with the ability to provide a lower cost service. The implications of this driver are:  A high quality skilled workforce becomes critical if nation is to continue to be viewed as a location which can attract, and support high value jobs. Also, the development of the talent pool needs to be aligned with inward investments ((John, 2011).

Increased importance of security, Cyber crime is a driver of innovation within the industry.  This responds to the requirements of key client sectors such as the financial services industry. However, the ability of industry is to protect the integrity of a product or process in a global environment as a key success factor. In addition, the requirement for specialist skills is to be developed therefore education system needs awareness and capacity to respond to this issue as it cuts across all sub-sectors of Information Computer Technology (ICT) and digital technologies ((John, 2011).

Generally, we can conclude by saying that key insights into the impact of digital media on traditional media are: Social networks began as a basic tool to connect with friends; for example, in 2013 these services are now available on both fixed and mobile devices and are used for much more including messaging services, gaming; business networking, e-commerce; accessing breaking news and video/photo sharing. The era of digital social media has certainly caused much disruption to traditional media industries and has also led to many very innovative new applications and services. 

......................SYEKEYE MATHAYO M...................

ACCEPT THE CHALLENGES FOR BETTER FUTURE

Just because the past didn’t turn like you wanted it to doesn’t mean your future can’t be better than you ever imagined. No regret, everything you have been through made you the person you are today. Not all the time the road is smooth, sometimes the road is rough. Don’t run such change the shoes so as you can reach where you want to be. Therefore don’t forget to accept those challenges for better future.

Prepared by: Faith Gabriella