Rural Markets and Service Delivery

Rural Marketing is defined as any marketing activity in which the one dominant participant is from a rural area. This implies that rural marketing consists of marketing of inputs (products or services) to the rural as well as marketing of outputs from the rural markets to other geographical areas.

Rural markets develops slowly in most of African countries like Tanzania due to; poor network connectivity to urban areas, poor strategies to deliver products from corporate organizations, poor marketing strategies, poor communication networks, low government support in these areas and low living standard of rural people.

There are some problems and challenges which hinder enough service delivery from corporate organizations to rural markets. Some of these are; poor transportation system, poor government support, poor marketing strategies, inability of getting loans, low number of  customers in rural areas and low or no profit at all.

Hence, corporate organizations and policy makers should develop comprehensive strategies to insure enough services in rural areas.

NETWORKING

The Advantages of Networking

Is it time to grow your circle of business contacts? Learn about what others have to

Offer? Give your office or organization credibility?

Networking in its purest form is simply talking-to people, making connections and developing

Rapport to grow your circle of influence. By developing long-term relationships for mutual

Gain and creating lasting impressions with people you will be learning a life skill which

Have many applications for you both personally and professionally. Business networking should focus the attention on growing your organization and developing two-way dialogues that have benefits to all parties involved. When you network you give and receive.

Here are a few benefits of networking:

1. Information sharing– The depth of knowledge and experience from a group of people can be staggering. Networking will provide many opportunities to ask

Questions and receive feedback. Discussing other points of view really expands your knowledge base, and allows you to see things from a broader perspective. Learning from others “best practices” saves time, energy and resources.

2. Connections– When opportunity“knocks” you want to be in a position to take advantage of it.

Many times there is a need for information-sharing, joint ventures, partnerships, and even needs for services. Having a wide network of individuals to contact may be the difference in seizing the

Moment or missing it completely.

3. Promotion– Whether promoting yourself or your organization, having a large network may assist you in moving your career forward, promoting a new product launch, or driving new members to your organization. “Word of mouth” is still one of the best forms of advertising. Spreading good information about you or your organization may provide leads for career advancement or organization growth.

4. Credibility– Improving your reputation and finding support are also benefits of networking. If you are successful at networking, you might get a reputation for being a person people will want to talk to and get to know. A good reputation leads to support. You may have valuable information, ideas, and resources those in your network may need. Establishing your

Desire to assist a colleague increases your credibility.

 ...........................MARIKI     HEAVENLIGHT.

                         SYEKEYE VEGETABLE SUPPLY COMPANY

                                 BEHAVIOUR  FRAME WORK

                                 IMPORTANCE OF VEGETABLE

Background (based on research of the Syekeye Vegetable Supply Company) established that;

The uses vegetables were becoming important to the human body since the ancient life. It is because is a source of balance diet and also lead to improve the health of human being, not only that but also it helps to fight against diseases which may affect the human body. The Syekeye Vegetable Supply Company have employed scientists, botanists from Tanzania to make a research concern to the importance of using vegetable as explain above, so the research which was conducted by the botanist and scientist state that   some people became dwarf in term of their body due to lack of using vegetable, therefore they create the big difference compare to the people who use vegetable every day.

The vegetable is very important to all people because, it   improve the human health without regarding age, gender, status.  The vegetable within our country is obtained with low price so everyone can able to purchase. According to the research of Western part of Tanzania conducted by the Department of Health in 2012 state that people are required to use vegetable every day, because it helps body to fight against different disease such as shortage of blood, blood pressure.

The people who use vegetable frequently especial from our company, they can’t get diseases which caused by the lack of using vegetable such as shortage of blood, also shortage of vitamin. So the consumption of vegetable they able to fight against disease, compare to those who fail to use vegetable may suffer with a disease. Therefore it is better for people to use vegetable so as to increase nutrient in the body.

According to the research which had conducted by the scientists and the botanists, they try to encourage all people to use vegetable at least every day. This will enable people to live in peace without facing with the diseases which may be caused by the deficiency of vegetable in the human body .So people must use vegetable every day for the good health as part of his/her meal, failure to d o so the disease will affect their life and hence lead poor performance in their activities.

                                                                                     BY SYEKEYE MATHAYO