Monday, 18 May 2015

The Constructive Theory of Communication


The constructive theory of communication says that “communication is a social process of interaction and/or interpretation that gives sense and meaning to social reality, organizational actions, events and organizational roles and processes” (Mazzei, 2010). The theory points out that each member of a company can “enact processes to negotiate meanings and make the organization operate” (Mazzei, 2010). Therefore, it suggests that the responsibility of the effective communication is not monopolised only by managers but by all members of the organization.By Kimena Nuhu