Individuals and businesses
Social networks and digital devices are being used to engage
Government, businesses and civil society, as well as friends and family. At the
Same time, businesses are undertaking their own digital transformations,
rethinking what customers value most and creating operating models that take
advantage of what’s newly possible for competitive differentiation.
The
new digital age
In every industry, business leaders realize customer expectations have
created tremendous pressure to change the way they set their strategies and run
their organizations.
By Saul J. Berman and Ragna Bell
Business leaders have long used information technology to improve productivity
and efficiency, reach new markets and optimize supply chains. People everywhere
are using social networks to find jobs and restaurants, lost friends and new partners
– and, as citizens, to achieve common political goals.
They are using the Internet for entertainment, shopping, socializing
and household management.
How can businesses best respond to this shift? How can they take
advantage of the opportunity to innovate, differentiate and grow? And how can
they do all this cost efficiently, leveraging and optimizing the newest
information technologies as part of their overall physical operations? In our
analysis of leading companies and our work with clients, we have found that companies
with a cohesive strategy for integrating digital and physical elements can
successfully transform their business models – and set new directions for
entire industries.
........By Faith Gabriella.
