Marketing
research is continues process of an organization or company in order to
facilitate any project or activity which an organization wish to perform. The
following are some criteria which Joson Investment marketing manager will
consider in order to select the best marketing research supplier
Experiences
of the supplier; the client firm should ascertain the standing of agency. While
general experience is very important, relevant and specific experience is what
should be looked for. So the experience of supplier in marketing research
industry will influence to be selected. A supplier with more experience will be
highly to work with a company rather than with low experience.As a manager
first consideration will be a time which supplier engaged in marketing research
proposal. This will show the competence of supplier in doing marketing
research. Therefore experiences of supplier will be the first criteria of
choosing a supplier to work with Joson Investment.
Highly
technique and quality data availability; also this will be a criteria regarding
in the process of choosing marketing research supplier. As a marketing research
company not only needs data but also needs to be collected in high quality. So
a supplier who as a highly quality data will be like to be choosing, because
the company needs a supplier who will show validity and reliability of data and
project needs to be establish. Therefore the quality of data which an supplier
collect will determine a supplier to be selecting to work with Joson Investment.
Time
limited; any company wish to work with supplier who can meet the deadline. So a
supplier should keeping time and not work for long time with only one project.
In selecting a supplier to work with Joson Investment will regard the capacity
of supplier to finish the project for specific period of time. Hence a supplier
will be selecting.
.........Prepared by Faith Gabriella.
