·
Quality
data collection techniques
The
data collection techniques used should be fast and it needs to be high quality.
·
Experience
and consultative skills
Consultative
skills tie in with the research firm’s ability to listen to the client’s needs
and then deliver on them.
·
Knowledge
and responsiveness
Clients
want to work with a research team that knows its business and can take the data
and findings and apply it to recommendations to improve business.
·
Supplier that have high advantage to
make business tick.
·
Supplier that meet the customers demand
(in terms of needs and wants) and understand customers better.
·
Supplier that will develop deeper
customer relationships.
……….By
Faith Gabriella.