No
matter what type of country or market you are in, your products and
services eventually go through a distribution process. The distribution process includes the
handling and distribution of goods, the passage of ownership (title), and – –
most important from the standpoint of marketing strategy – – the buying and
selling negotiations between producers and middlemen and between middlemen and
customers. Each country market also has a distribution structure,
where goods pass from producer to the end-user. Within each structure are a
variety of middlemen whose responsibilities and actions reflect the existing
competition, the characteristics of the market, and resulting cultural factors.
In summary, processes and structure change from those in emerging markets
to those in highly developed nations.
By Faith Gabriella.
