CUSTOMER POSITION
Marketing should begin and end
with your customer, and the same could be said for developing your brand’s
positioning statement. How you position your brand should begin and end
with your customer.
That’s why the classic
positioning statement we are de-constructing in this series of
articles starts with a “To,” which is meant to describe your target
customer, demographically.
Age, sex, geographic location,
household income, and education, number of children these are all examples of demographic features
of your target customers. These are the facts that you could use to
describe them.
……FAITH GABRIELLA
