CULTURE AND THE BUSINESS.
Culture
is a phenomenon that every business company must understand; this is because
people will always be persuaded to purchase if they see the product or services
comprises the operation of their lives. Therefore before doing the business it
is better to do the environmental scanning to the place that you want to
conduct the business such by looking on values, myths, believes so as the
product you want to sell will not affect their operation of their lives.
Therefore as the
marketers we have to understand that culture is what drives our business.
Therefore, for the business to get profit we have look on the culture of the
people that we want to do the business so as they may purchase, if we won’t do
that we may conduct the business to the people where our product go against
their culture which may lead the company to get lose.
