By
Syekeye Mathayo M.
ORIGIN OF PUBLIC RELATIONS
Thomas
Jefferson (1807) used the phrase "Public relations" in the place of
"State of thought" while writing his seventh address to the US
Congress. In India, Great Indian Peninsular Railway Company Limited (GIP
Railways) carried on publicity in Public Relations campaign in England for
promote tourism to India through mass media and pamphlets. During the time of
First World War a central publicity board was set up at Bombay (now Mumbai) for
disseminating war news to the public and press. After Second World War the
Public Relations activity gained importance both privates as well as Government
started Public Relations campaigns.
NEED FOR PUBLIC RELATIONS
Investing on Public relations will help
the organisation to achieve its objective effectively and smoothly. Public
Relations is not creating good image for a bad team. Since false image cannot
be sustained for a long time. Though the organization product or services are
good it need an effective Public Relations campaign for attracting, motivating
the public to the product or service or towards the purpose of the programme.
It is not only encourage the involvement from the public and also resulting in better
image.
An effective Public Relations can
create and build up the image of an individual or an organisation or a nation.
At the time of adverse publicity or when the organisation is under crisis an
effective Public Relations can remove the "misunderstanding" and can create
mutual understanding between the organisation and the public.
FUNCTIONS OF PUBLIC RELATIONS
- Public Relations is establishing the relationship among the two groups (organisation and public).
- Art or Science of developing reciprocal understanding and goodwill.
- To analyze t public perception & attitude, identifies the organisation policy with public interest and then executes the programmes for communication with the public.
